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\ \ Persona named a Leader in the 2026 Gartner® Magic Quadrant™ for Identity Verification \ \ See why Persona is named a Leader and is positioned highest for Ability to Execute in the 2026 Gartner® Magic Quadrant™ for Identity Verification.\ \ Blog·4 min.](/content/blog/persona-named-leader-2026-gartner-magic-quadrant-identity-verification/index.html)
\ \ Stop social engineering attacks at the help desk with Microsoft Entra ID and Persona \ \ Social engineering targeting the help desk is a serious risk. Learn how Persona and Microsoft Entra ID replace human judgment with identity verification.\ \ Blog·3 min.](/content/blog/stop-social-engineering-attacks-at-the-help-desk-with-microsoft-entra-id-and-persona/index.html)
\ \ Let’s get Personal: Meet Cynthia \ \ Cynthia joined Persona as an intern. Now she's a software engineer working on government ID and selfie verifications. Get to know her in this Q&A.\ \ Blog·4 min.](/content/blog/lets-get-personal-meet-cynthia/index.html)
\ \ What is Know Your Agent (KYA), and how it applies to four common use cases \ \ Know Your Agent (KYA) isn't one workflow. It's five. Learn the framework, the trade-offs, and how to verify AI agents in every context.\ \ Blog·10 min.](/content/blog/what-is-know-your-agent-kya/index.html)
\ \ Let’s get Personal: Meet Brad \ \ Get to know Brad Hebert, who leads GTM for Persona's Marketplace vertical. He talks synthetic identity fraud, foreign policy, and Sichuan food in this Q&A.\ \ Blog·5 min.](/content/blog/lets-get-personal-meet-brad/index.html)
\ \ Top five takeaways from the Why Deepfakes Are Scared of Mobile Devices webinar \ \ As fraudsters scale their attacks, fraud teams are turning to new tools and signals to counter sophisticated fraud. Many of the strongest signals are available through mobile-native experiences.\ \ Blog·3 min.](/content/blog/top-five-takeaways-from-the-why-deepfakes-are-scared-of-mobile-devices-webinar/index.html)
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\ \ Vendor verification: How procurement teams can prevent fraud and streamline onboarding \ \ Learn how automated vendor verification can help your procurement team prevent fraud, meet compliance requirements, and reduce manual onboarding burden.\ \ Blog·10 min.](/content/blog/vendor-verification-procurement/index.html)
\ \ Using AI and rules-based matches for business registration verification \ \ The ideal business registration verification solution empowers you to define everything: from the data and methods you use to how you define “verified.”\ \ Blog·8 min.](/content/blog/business-registration-verification/index.html)
\ \ Let’s get Personal: Meet Daniel \ \ Meet Daniel, a research scientist at Persona. He shares what drew him to Persona, his recent wins, and the values he lives by in this Q&A.\ \ Blog·5 min.](/content/blog/lets-get-personal-meet-daniel/index.html)
\ \ Why Persona recommends native mobile identity verification flows \ \ Why Persona recommends native mobile identity verification flows for organizations that want to stop fraud.\ \ Blog·7 min.](/content/blog/why-persona-recommends-native-mobile-identity-verification-flows/index.html)
\ \ Persona launches Singpass integration to help companies scale in APAC \ \ Accepting Singpass for identity verification via Persona helps you meet local compliance standards while reducing friction and improving fraud prevention.\ \ Blog·4 min.](/content/blog/persona-launches-singpass-integration-to-help-companies-scale-in-apac/index.html)
\ \ What is CEN/TS 18099? A guide to the injection attack detection standard \ \ Learn how CEN/TS 18099 defines injection attack detection, the three certification levels, and why it matters for digital IDs in Europe under eIDAS 2.0.\ \ Blog·4 min.](/content/blog/what-is-cen-ts-18099-a-guide-to-the-injection-attack-detection-standard/index.html)
\ \ Lessons from running a successful, non-technical AI hackathon \ \ Persona's head of talent on what it actually takes to pull off a successful AI hackathon for non-technical teams.\ \ Blog·7 min.](/content/blog/lessons-from-running-a-successful-non-technical-ai-hackathon/index.html)
\ \ Introducing Code-First: Ship identity flows the same way you ship everything else \ \ Code-First converts your Persona configuration into a git repository you own. Build and deploy identity flows with the AI coding tools your team already uses.\ \ Blog·5 min.](/content/blog/code-first/index.html)
\ \ Persona’s Sentinel helps you assess risk at every moment \ \ Find out how Persona’s Sentinel extends passive signal collection to any moment in the user's life cycle.\ \ Blog·6 min.](/content/blog/sentinel-sdk/index.html)
\ \ How we tripled Persona's Marketplace integrations in under a year \ \ Persona's Marketplace grew from 25 to 90+ integrations in under a year. Here's the strategy behind it and what we're building toward next.\ \ Blog·7 min.](/content/blog/how-we-tripled-personas-marketplace-integrations/index.html)
\ \ An independent code review of Persona’s data practices \ \ Trail of Bits reviewed Persona’s source code to assess claims about our privacy and data practices. Here’s what their independent review found.\ \ Blog·6 min.](/content/blog/independent-code-review-persona-data-practices/index.html)
\ \ How to layer fraud checks on top of Anthropic's KYC Screener agent \ \ The Anthropic KYC Screener handles KYC at onboarding but doesn't address fraud. Find out what checks you should add and how fraud prevention needs change as businesses scales\ \ Blog·5 min.](/content/blog/how-to-layer-fraud-checks-on-top-of-anthropics-kyc-screener-agent/index.html)
\ \ Persona supports France and Germany EUDI Wallets for secure, private identity verification \ \ France and Germany are moving EUDI Wallets from policy to practice. See the 2026–2027 deadlines and how Persona supports early sandbox testing.\ \ Blog·6 min.](/content/blog/persona-supports-france-and-germany-eudi-wallets-for-secure-private-identity-verification/index.html)
\ \ ANPD’s age assurance mechanisms guidance: What Brazil's new risk framework means for compliance \ \ Brazil's ANPD released draft guidance on age assurance mechanisms for Digital ECA compliance. Learn what it means and how it applies to your platform.\ \ Blog·12 min.](/content/blog/anpds-age-assurance-mechanisms-guidance-what-brazils-new-risk-framework-means-for-compliance/index.html)
\ \ How link analysis unravels identity mule rings \ \ Find out how you can spot and stop identity mule rings and fraud attacks with link analysis.\ \ Blog·4 min.](/content/blog/how-link-analysis-unravels-identity-mule-rings/index.html)
\ \ What Mexico’s RFC waiver means for identity verification in banking \ \ Mexico recently announced plans for banks to stop requiring an RFC to open N2 or N3 accounts. Learn what this means and the role identity verification still plays in managing fraud.\ \ Blog·10 min.](/content/blog/mexico-rfc-waiver-identity-verification-banking/index.html)
\ \ Workforce verification and privacy: How to manage data retention, vendor risk, and compliance \ \ Getting workforce verification right requires addressing serious privacy questions. Learn how to navigate privacy best practices and minimize data exposure.\ \ Blog·7 min.](/content/blog/workforce-verification-privacy-how-to-manage-data-retention-vendor-risk-compliance/index.html)
\ \ Privacy and age verification in gaming: what you need to know \ \ Why do PlayStation, Xbox, and Steam ask for your age? Learn about age assurance laws, the risks of sharing data, and how to stay safe while gaming.\ \ Blog·6 min](/content/blog/privacy-and-age-verification-in-gaming-what-you-need-to-know/index.html)
\ \ Persona is one of the first verification vendors to accept California's mobile driver's license \ \ Persona is leading the way by accepting California mDLs and ID Cards presented remotely by the CA DMV Wallet app.\ \ Blog·3 min.](/content/blog/persona-is-one-of-the-first-verification-vendors-to-accept-californias-mobile-drivers-license/index.html)
\ \ How Persona supports age verification and privacy online \ \ Age verification shouldn’t require you to share more data than necessary. Learn how Persona helps companies comply with new age laws in a privacy-preserving way.\ \ Blog·4 min.](/content/blog/how-persona-supports-age-verification-and-privacy-online/index.html)
\ \ 8 ways I use Graph to uncover fraud rings \ \ Fraud analyst Ashley Fang shares eight ways she uses Persona's link analysis tool Graph to uncover fraud rings.\ \ Blog·7 min.](/content/blog/8-ways-i-use-graph-to-uncover-fraud-rings/index.html)
\ \ Our comments to NIST: AI agent security starts with human identity verification \ \ Persona publicly responded to NIST's RFI and concept paper related to AI agents. Here, we're sharing a condensed summary of our thoughts.\ \ Blog·4 min.](/content/blog/our-comments-to-nist-ai-agent-security-starts-with-human-identity-verification/index.html)
\ \ Introducing Persona’s Workday Recruiting integration for candidate verification \ \ Prevent hiring fraud with Persona’s Workday integration. Verify candidate identity across the hiring funnel and stay focused on hiring genuine talent.\ \ Blog·2 min.](/content/blog/introducing-persona-workday-recruiting-integration-for-candidate-verification/index.html)
\ \ Tranche 2 Australia: Who's affected and how to comply \ \ Tranche 2 obligations start 1 July 2026. Learn who they affect, what AUSTRAC requires, how to enroll, and how to get ready before the deadline.\ \ Blog·18 min.](/content/blog/tranche-2-australia/index.html)
\ \ Persona attains FedRAMP® Moderate Authorization status \ \ Persona attains FedRAMP® Moderate Authorization status and can help federal agencies with verifying users, preventing fraud, and securing digital services.\ \ Blog·4 min.](/content/blog/persona-attains-fedramp-r-moderate-authorization-status/index.html)
\ \ TEFCA compliance for digital health companies: a guide to identity proofing \ \ Understand TEFCA's identity proofing requirements, how NIST IAL2 applies to IAS providers, and what digital health companies need to do to comply.\ \ Blog·6 min.](/content/blog/tefca-compliance-for-digital-health-companies-a-guide-to-identity-proofing/index.html)
\ \ The DEA telehealth extension: how to prepare for new patient identity verification requirements \ \ With the DEA's fourth extension, stricter patient verification is on the horizon. Here’s how to build compliant systems before final rules take effect.\ \ Blog·5 min.](/content/blog/dea-telehealth-extension-patient-identity-verification-requirements/index.html)
\ \ Introducing early access for Case Review Agents: AI decisioning for high-stakes identity decisions \ \ Ready to define how AI-driven identity decisioning should work in practice? Persona is launching an early access program for Case Review Agents.\ \ Blog·6 min.](/content/blog/introducing-early-access-for-case-review-agents/index.html)
\ \ Partnering with Chainlink to bring reusable identity to on-chain finance \ \ Persona is a trusted part of Chainlink's CCID framework. Now financial institutions can use a single verification standard across every platform and blockchain.\ \ Blog·3 min.](/content/blog/persona-partners-with-chainlink/index.html)
\ \ Introducing Atlas: a global age regulation tracker \ \ Persona Atlas is a free, collaborative database and API designed to help compliance teams navigate the complex landscape of age assurance and privacy laws.\ \ Blog·2 min.](/content/blog/introducing-atlas-global-age-regulation-tracker/index.html)
\ \ Who's behind the agent? Security, trust, and compliance in agentic payments \ \ Discover how identity verification and compliance infrastructure enable developers to launch secure agentic payment products without becoming AML experts.\ \ Blog·5 min.](/content/blog/whos-behind-agent-security-trust-compliance-agentic-payments/index.html)
\ \ Building Know Your Agent: The missing identity layer for agentic commerce \ \ Learn how AstraSync works with Persona to create Know Your Agent (KYA) infrastructure that verifies the people behind each agent and the agent itself.\ \ Blog·5 min.](/content/blog/building-know-your-agent-the-missing-identity-layer-for-agentic-commerce/index.html)
\ \ Persona integrates with ConnectID to expand user age assurance options \ \ Persona's integration with ConnectID helps organizations comply with Australia's age assurance regulations while minimizing friction and privacy concerns.\ \ Blog·4 min.](/content/blog/persona-integrates-with-connectid-to-expand-user-age-assurance-options/index.html)
\ \ How fintechs can improve fraud detection with link analysis during KYC \ \ Adding link analysis to onboarding fraud detection and KYC flows can help stop bad actors from opening accounts at fintechs.\ \ Blog·3 min.](/content/blog/how-fintechs-can-improve-fraud-detection-with-link-analysis-during-kyc/index.html)
\ \ Introducing Relay: Verify who you are while keeping your online activity private \ \ Confirm who users are without gathering application context. Relay enforces privacy by design with a double-blind approach to verification.\ \ Blog·7 min.](/content/blog/introducing-relay/index.html)
\ \ What is IEEE 2089? Understanding the international age assurance standard \ \ IEEE 2089 is an internationally recognized age assurance standard. Learn about its 5 assurance levels, 4 Cs risk framework, and what it means for your platform.\ \ Blog·6 min.](/content/blog/ieee-2089/index.html)
\ \ Mexico's Customs Law 2026: What importers, exporters, and customs brokers need to know \ \ Learn how Mexico’s 2026 Ley Aduanera reform impacts importers and exporters: more documentation, new KYC rules, shared liability, and increased fines.\ \ Blog·13 min.](/content/blog/mexico-customs-law-2026/index.html)
\ \ Agentic commerce is happening now. Here's what we've learned. \ \ Lithic's CPO Robin Gandhi shares his thoughts on agentic commerce and know your agent (KYA).\ \ Blog·5 min.](/content/blog/agentic-commerce-is-happening-now-heres-what-weve-learned/index.html)
\ \ Nonprofit KYB: How to verify 501(c)(3) status and stay compliant \ \ Learn how to verify 501(c)(3) status for nonprofit KYB and tax-exempt verification. Covers compliance with IRS databases, state registries, and fraud prevention for fundraising platforms.\ \ Blog](/content/blog/nonprofit-kyb-501c3/index.html)
\ \ See through document fraud with Document AI Enhanced Fraud Detection \ \ Persona's Document AI Enhanced Fraud Detection offers unique indicators and an intuitive document viewer to help you stop document fraud.\ \ Blog](/content/blog/see-through-document-fraud-with-document-ai-enhanced-fraud-detection/index.html)
\ \ The Digital ECA: Important context for Brazil’s age assurance regulation \ \ Brazil’s Digital ECA is now enforceable, raising the bar for child safety online. Find out whether it applies to your platform and what it requires.\ \ Blog·9 min.](/content/blog/brazil-digital-eca-age-assurance-regulation/index.html)
\ \ Introducing Persona’s candidate verification solution: Stop AI-powered candidate fraud before it reaches your workforce \ \ AI-driven candidate fraud is reshaping hiring. Persona's candidate verification solution confirms who's really applying at every stage of your hiring cycle.\ \ Blog·4 min.](/content/blog/introducing-candidate-verification-solution-by-persona/index.html)
\ \ Why traditional fraud detection tools struggle to catch identity mules \ \ Bad actors are using identity mules to pass identity checks, and traditional checks and tools might not catch them.\ \ Blog·5 min.](/content/blog/why-traditional-fraud-detection-tools-struggle-to-catch-identity-mules/index.html)
\ \ Document fraud is getting worse. Here's what’s changing. \ \ Document fraud is getting worse as organizations request more documents and bad actors use GenAI to create and alter their submissions.\ \ Blog·5 min.](/content/blog/document-fraud-is-getting-worse-heres-whats-changing/index.html)
\ \ Post-incident review: Source map exposure on non-production subdomain \ \ Explaining the February 2026 exposure of frontend source maps on a non-production subdomain. No customer data, secrets, or backend systems were exposed.\ \ Blog·8 min.](/content/blog/post-incident-review-source-map-exposure-non-production-subdomain/index.html)
\ \ How to detect the new wave of document fraud \ \ Find out how you can detect the latest wave of document fraud, including AI-generated and -altered documents.\ \ Blog·8 min.](/content/blog/how-to-detect-the-new-wave-of-document-fraud/index.html)
\ \ 3 fraud vectors to watch: synthetic identities, deepfakes, and identity mules \ \ GenAI helps make convincing synthetic identities and deepfakes. As fraud fighters get better at catching those, fraudsters are turning to identity mules.\ \ Blog·4 min.](/content/blog/3-fraud-vectors-to-watch-synthetic-identities-deepfakes-and-identity-mules/index.html)
\ \ 7 ways synthetic identity fraud is changing in 2026 \ \ Fraudsters are using GenAI and combining stolen data with real faces to commit synthetic identity fraud in 2026. An intelligent, layered defense is still the best solution.\ \ Blog·6 min.](/content/blog/7-ways-synthetic-identity-fraud-is-changing-in-2026/index.html)
\ \ Enablement spotlight: Fannie’s people-first path to training and development \ \ This spotlight features Fannie, who reflects on her nontraditional path to Persona and shares how her passion for people, learning, and growth shapes her work leading early career programs and GTM training.\ \ Blog·5 min.](/content/blog/enablement-spotlight-fannie/index.html)
\ \ Safe agentic commerce starts with KYA and dynamic IDV \ \ Learn why know your agent (KYA) and dynamic identity verification (IDV) are important for creating safe agentic commerce.\ \ Blog·6 min.](/content/blog/safe-agentic-commerce-starts-with-kya-and-dynamic-idv/index.html)
\ \ As online fraud expands, here’s how you can stay ahead \ \ Find out how you can stay safe as fraudsters target more parts of the user journey.\ \ Blog·6 min.](/content/blog/as-online-fraud-expands-heres-how-you-can-stay-ahead/index.html)
\ \ What is identity muling, and how can you prevent this new fraud vector? \ \ Find out how fraudsters are using real people to get through identity verification checks and create verified account.\ \ Blog·9 min.](/content/blog/what-is-identity-muling-and-how-can-you-prevent-this-new-fraud-vector/index.html)
\ \ The rise of fake job applicants: Why workforce security must start before day one \ \ Fake candidates are exploiting gaps in the hiring process to access internal systems. Learn how to spot the signs and stop candidate fraud.\ \ Blog·8 min.](/content/blog/fake-job-applicants-why-workforce-security-must-start-before-day-one/index.html)
\ \ 6 ways Persona's Graph helps you fight sophisticated and scaling fraud \ \ Here are six ways that Persona's Graph helps you fight sophisticated and scaling fraud.\ \ Blog·6 min.](/content/blog/6-ways-personas-graph-helps-you-fight-sophisticated-and-scaling-fraud/index.html)
\ \ 5 fraud and identity experts on 2025-2026 trends \ \ Five fraud and identity experts share their thoughts and predictions on 2025 and 2026 trends.\ \ Blog·10 min.](/content/blog/5-fraud-and-identity-experts-reflect-on-2025/index.html)
\ \ Persona in American Banker: Why digital identity verification needs a regulatory upgrade \ \ Persona's director of government affairs, Will Wilkinson, argues that digital identity verification is overdue for modernization in this American Banker op-ed piece.\ \ Blog·1 min.](/content/blog/american-banker-digital-identity-verification-needs-regulatory-upgrade/index.html)
\ \ 3 takeaways from the 2025 EDUCAUSE annual conference \ \ The 2025 EDUCAUSE annual conference brought together leaders from IT, security, enrollment, and student services. Here are three takeaways to remember.\ \ Blog·4 min.](/content/blog/3-takeaways-from-the-2025-educause-annual-conference/index.html)
\ \ Introducing Persona’s Ashby integration \ \ Persona's integration with Ashby is built to verify candidates across the entire hiring funnel. Learn how the integration works to prevent candidate fraud.\ \ Blog·3 min.](/content/blog/persona-ashby-integration/index.html)
\ \ Continuous workforce identity assurance: Our key focus at the Gartner IAM Summit \ \ Ahead of the 2025 Gartner IAM Summit, see why continuous workforce identity assurance matters, and what Persona is building to secure every stage of the employee lifecycle.\ \ Blog·5 min.](/content/blog/continuous-workforce-identity-assurance-gartner-iam/index.html)
\ \ Age assurance methods for worldwide compliance \ \ Choose the right verification approach for your use case. Learn how layered age assurance methods can help you meet global regulations and reduce user friction.\ \ Blog·9 min.](/content/blog/age-assurance-methods-worldwide-compliance/index.html)
\ \ A comprehensive guide to KYC in Australia \ \ Non-compliance with KYC and KYB in Australia can lead to severe penalties and sanctions. Learn how to stay compliant with confidence.\ \ Blog·22 min.](/content/blog/kyc-australia/index.html)
\ \ A guide to ISO 27566-1: The new standard for age assurance systems \ \ Learn about the ISO 27566-1, a new international standard for age assurance systems.\ \ Blog·9 min.](/content/blog/a-guide-to-iso-27566-1-the-new-standard-for-age-assurance-systems/index.html)
\ \ MWC Las Vegas 2025 recap: Verified identity is pivotal for trust in communications \ \ At Mobile World Congress, three shifts in identity verification stood out. Here's what telecom leaders need to know to maintain trust and fight fraud at scale.\ \ Blog·3 min.](/content/blog/mwc-las-vegas-2025-recap-verified-identity-pivotal-for-trust-communications/index.html)
\ \ Money20/20 2025 recap: Crypto is in its infrastructure era \ \ At Money20/20 2025, crypto and traditional finance were focused on building shared infrastructure. Here are the three biggest themes we heard across the event.\ \ Blog·4 min.](/content/blog/money2020-2025-recap-crypto-is-in-its-infrastructure-era/index.html)
\ \ Money20/20 2025 recap: Fintech’s big shift to collaboration \ \ From data sharing to fighting fraud rings, fintechs are winning by working together. Here are our three biggest takeaways from Money20/20 2025.\ \ Blog·5 min.](/content/blog/money2020-2025-recap-fintechs-big-shift-to-collaboration/index.html)
\ \ Understanding KYC and KYB requirements in South Korea \ \ South Korea sets detailed rules for every step of customer onboarding, verification, and ongoing due diligence. Learn how to stay compliant with confidence.\ \ Blog·17 mins.](/content/blog/understanding-kyc-and-kyb-requirements-in-south-korea/index.html)
\ \ Introducing Persona Connect: Building the rails for collaborative identity \ \ Share verified identity data securely with Persona Connect. Find out how you can improve conversions, strengthen compliance, and cut operational costs.\ \ Blog·5 min.](/content/blog/building-the-rails-for-collaborative-identity-with-connect/index.html)
\ \ How to prepare for Australia's Social Media Minimum Age requirements \ \ Find out what social media platforms can do to prepare for Australia's Social Media Minimum Age requirements\ \ Blog·7 min.](/content/blog/how-to-prepare-for-australias-social-media-minimum-age-requirements/index.html)
\ \ Employee onboarding checklist for businesses \ \ Streamline your new hire process with our complete checklist. Learn how digital onboarding and ID verification enhance compliance and efficiency.\ \ Blog·16 min.](/content/blog/employee-onboarding-checklist/index.html)
\ \ What is KYC verification? An overview \ \ Discover how KYC identity verification protects businesses from fraud, supports compliance, and builds customer trust across industries.\ \ Blog·13 min.](/content/blog/kyc-verification/index.html)
\ \ Persona’s FedRAMP® Authorized status expands fraud prevention and identity verification options for federal agencies \ \ Persona's fraud prevention and identity verification platform achieves FedRAMP® Moderate Authorized status.\ \ Blog·5 min.](/content/blog/personas-fedramp-status/index.html)
\ \ KYB in a digital-first world: Why online credibility matters \ \ Discover why online credibility and a business’s digital footprint are important for KYB. Learn which signals to check and how they strengthen risk management.\ \ Blog·7 min.](/content/blog/why-online-credibility-matters-kyb/index.html)
\ \ What is a background check? An introduction for gig platforms and marketplaces \ \ Learn what background screening is, how background checks work, what they include, and key tips for choosing a screening service.\ \ Blog·21 min.](/content/blog/background-check/index.html)
\ \ How to do business entity verification: A guide for every organization \ \ Understand business entity verification and use leading databases to protect against fraud while meeting compliance standards for your organization.\ \ Blog·12 min.](/content/blog/business-entity-verification/index.html)
\ \ What is smurfing in money laundering? \ \ Understand smurfing in AML: how it works, its effects on financial institutions, and what red flags compliance teams should watch out for.\ \ Blog·15 min.](/content/blog/what-is-smurfing-in-money-laundering/index.html)
\ \ Oktane 2025 recap: Identity as the foundation of AI security \ \ Persona is honored to participate in Oktane 2025. Here are three of our biggest takeaways from the event about how identity is evolving in the new AI security era.\ \ Blog·6 min.](/content/blog/oktane-2025-recap/index.html)
\ \ Persona named a Leader in the 2025 Identity Verification Solutions Report \ \ Among 15 vendors evaluated, Persona received the highest scores in both the current offering and strategy categories.\ \ Blog·3 min.](/content/blog/persona-named-leader-forrester-wave-identity-verification-solution-report/index.html)
\ \ Deployments spotlight: Sakshi’s journey from consulting to Persona \ \ Sakshi Kumar reflects on her path from consulting to Persona and shares how curiosity, teamwork, and customer impact shape her role as an Engagement Manager.\ \ Blog·7 min.](/content/blog/deployments-spotlight-sakshi/index.html)
\ \ Map signals to your risk surfaces: The first step every fraud leader should take \ \ Learn how to identify your risk surface area, map signals to each surface, and stop fraudsters.\ \ Blog·6 min.](/content/blog/mapping-risk-surfaces-signals/index.html)
\ \ America needs a digital identity strategy \ \ See why we believe the US must adopt a cohesive digital identity framework to ensure trust, privacy, and equitable access across government and online services.\ \ Blog](/content/blog/america-needs-digital-identity-strategy/index.html)
\ \ Ireland’s Online Safety Code: What you need to know \ \ Ireland’s Online Safety Code requires video-sharing platform services to have content moderation, age assurance, parental controls, and reporting mechanisms.\ \ Blog·5 min.](/content/blog/irelands-online-safety-code/index.html)
\ \ How to use trust signals to decrease false positives and friction \ \ Learn how to use trust signals to decrease friction and false positives while fighting fraud.\ \ Blog·6 min.](/content/blog/how-to-use-trust-signals-to-decrease-false-positives-and-friction/index.html)
\ \ FCRA compliance for background checks: The Fair Credit Reporting Act explained \ \ Learn how the FCRA law protects consumers and what businesses must do to stay compliant when handling credit reports and personal data.\ \ Blog·19 min.](/content/blog/fcra-compliance/index.html)
\ \ France and age assurance: A complete guide to comply with the SREN Law and ARCOM requirements \ \ Learn how to meet ARCOM's age assurance standards, avoid enforcement risks, and stay compliant as France’s new online safety law takes effect.\ \ Blog·12 min.](/content/blog/arcom-age-verification/index.html)
\ \ Persona named a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification \ \ See why Persona is named a Leader and is positioned highest for Ability to Execute in the 2025 Gartner® Magic Quadrant™ for identity verification.\ \ Blog·4 min.](/content/blog/2025-gartner-magic-quadrant-identity-verification/index.html)
\ \ No one wants to call the help desk: Account recovery for Gen Z \ \ Legacy account recovery processes frustrate students and burden IT teams with slow, manual steps that can’t scale or prevent fraud. Here's how to automate account recovery.\ \ Blog·9 min.](/content/blog/account-recovery-for-higher-ed/index.html)
\ \ Data retention: How to create a data retention policy \ \ Learn why it’s important to have a clear data retention policy and meet compliance standards related to customer or user data.\ \ Blog·8 minutes.](/content/blog/how-to-create-a-data-retention-policy/index.html)
\ \ Stop fraud at onboarding by stacking weak risk signals \ \ Learn how to stop fraud at onboarding by stacking weak risk signals\ \ Blog·4 min.](/content/blog/stop-fraud-at-onboarding-by-stacking-weak-risk-signals/index.html)
\ \ Data sovereignty vs. data residency: Key factors in privacy and security \ \ If your business collects and stores customer data, it’s important to consider both data residency and data sovereignty in your privacy and security policies.\ \ Blog·5 min.](/content/blog/data-sovereignty-vs-data-residency/index.html)
\ \ Understanding KYC and KYB requirements in Brazil for fintech \ \ Learn what fintech companies need to know about Brazil’s KYC and KYB regulations, from customer due diligence to identity verification and recordkeeping.\ \ Blog·14 minutes.](/content/blog/understanding-kyc-and-kyb-requirements-in-brazil-for-fintech/index.html)
\ \ What is facial liveness detection? \ \ Liveness detection makes it possible to tell the difference between living, breathing people and AI-generated images. Learn how it can help you fight fraud.\ \ Blog·11 min.](/content/blog/what-is-facial-liveness-detection/index.html)
\ \ Identity verification pass rate metrics aren’t telling you the whole truth (part 1) \ \ Find out why organizations should look past headline pass rates to understand if and how well an identity verification solution will work for their use cases.\ \ Blog·5 min.](/content/blog/identity-verification-pass-rate-metrics/index.html)
\ \ Identity verification accuracy rates always require context (part 2) \ \ Understanding the difference between product validation accuracy and operational accuracy is critical when evaluating identity verification systems.\ \ Blog·5 min.](/content/blog/identity-verification-accuracy-rates-always-require-context/index.html)
\ \ What being a bouncer can teach us about adverse scenarios during identity verification (part 3) \ \ Find out how adverse scenarios can impact pass rates and accuracy rates during identity verification.\ \ Blog·7 min.](/content/blog/being-a-bouncer-adverse-scenarios-identity-verification/index.html)
\ \ Persona named a Leading Vendor in Liminal's Link Index for Business and Entity Verification \ \ Liminal ranked Persona a top KYB provider in its 2025 Business Entity Verification Link Index. See how our solution helps teams fight fraud and stay compliant.\ \ Blog·5 min.](/content/blog/persona-named-leading-vendor-in-liminals-link-index-for-business-and-entity-verification/index.html)
\ \ Digital identity: A complete guide \ \ A person’s digital identity is a collection of information about their online actions. Learn more about how to establish and verify digital identities\ \ Blog·9 min.](/content/blog/digital-identity-guide/index.html)
\ \ Structuring in money laundering: How criminals try to skirt AML regulations \ \ Cash structuring is a common money laundering technique that fraudsters use to avoid detection when making financial transactions, such as deposits.\ \ Blog](/content/blog/what-is-structuring-in-money-laundering/index.html)
\ \ Debunking myths about reusable identity: A recap of our trust vs. fraud webinar \ \ See what leaders from KeyBank, Ally, and Persona had to say about how reusable identity works and what it means for trust and fraud prevention.\ \ Blog·6 min.](/content/blog/debunking-myths-reusable-identity/index.html)
\ \ What higher ed institutions need to know about the Department of Education’s new identity verification requirements \ \ Learn about the Department of Education's new identity verification rules — what's changing, how colleges and universities can prepare, and more.\ \ Blog·5 min.](/content/blog/department-education-idv-requirements/index.html)
\ \ Introducing Persona and Yardstik: Onboard trustworthy workers faster with integrated identity verification and background checks \ \ Improve conversions and reduce risk during onboarding with an end-to-end identity verification and background checks solution from Persona and Yardstik.\ \ Blog·5 min.](/content/blog/integrated-background-check-solutions/index.html)
\ \ Top 6 KYC challenges (and how to overcome them) \ \ Learn about 6 key KYC and AML challenges for financial services companies, plus steps you can take to prioritize and overcome them.\ \ Blog·14 min.](/content/blog/prioritizing-kyc-challenges-solutions/index.html)
\ \ The missing link in your KYC process: PEP and sanctions screenings \ \ Discover why PEP checks and sanctions screenings are critical for KYC/AML compliance – and how automating them with Persona helps you stay ahead of regulatory risk.\ \ Blog·12 min.](/content/blog/politically-exposed-persons-pep-checks-and-sanctions-screenings/index.html)
\ \ Workforce identity and access management: A comprehensive guide (2025) \ \ Learn how identity and access management solutions can improve security, simplify access control, and support your organization’s compliance needs.\ \ Blog·20 min.](/content/blog/workforce-identity-and-access-management/index.html)
\ \ What to consider before accepting digital IDs during identity verification \ \ Consider adoption rates, regulations, and assurance levels before accepting digital IDs during identity verification.\ \ Blog·9 min.](/content/blog/what-to-consider-digital-ids-identity-verification/index.html)
\ \ KYB requirements for sole proprietorships vs. LLCs \ \ Learn how KYB requirements differ for LLCs and sole proprietorships, and what each business structure means for verifying business legitimacy.\ \ Blog·5 min.](/content/blog/kyb-requirements-sole-proprietorships-vs-llcs/index.html)
\ \ (Annotated transcript) Deepfakes and AI-based fraud: Strategies to protect your business \ \ Read the annotated transcript for the deepfakes and AI-based fraud webinar with Patrick Hall and Dr. David Maimon.\ \ Blog](/content/blog/annotated-transcript-deepfakes-ai-webinar/index.html)
\ \ Persona and Cisco Duo collaborate to verify workforce user identities and defend against social engineering attacks \ \ This collaboration will help protect organizations at their most vulnerable moments by confirming there’s a real, verified person behind every access attempt.\ \ Blog·7 min.](/content/blog/persona-cisco-duo-integration/index.html)
\ \ 7 expert takes on stopping AI-based fraud, injection attacks, and the latest fraud trends \ \ Fraud experts offer insights into the new fraud ecosystem: deepfakes, stolen selfies, injection attacks, and more.\ \ Blog·6 min.](/content/blog/7-expert-takes-stopping-ai-based-fraud/index.html)
\ \ Q&A with Maggie Bai, software engineer at Persona \ \ See why one of Persona's engineers was drawn to the company, how they've grown since joining Persona, their advice to new grads, and more.\ \ Blog·5 min.](/content/blog/engineering-spotlight-maggie/index.html)
\ \ Reflections from MRMC SF 2025: Going beyond basics in marketplace trust and safety \ \ Persona's trust and safety architect shares his biggest takeaways from the 2025 Marketplace Risk Management Conference (MRMC) in San Francisco.\ \ Blog·5 min.](/content/blog/mrmc-sf-2025-takeaways/index.html)
\ \ When fraud strikes: the 3 most vulnerable moments in the fintech customer life cycle \ \ Figuring out when and why bad actors strike is important for designing fraud prevention systems that don’t unnecessarily hinder growth.\ \ Blog·8 min.](/content/blog/3-vulnerable-moments-fintech-customer-life-cycle/index.html)
\ \ The rise of candidate fraud: What’s changing, and how Persona can help \ \ Gartner predicts that 1 in 4 candidate profiles worldwide will be fake by 2028. See insights from the report and how Persona helps put them into action.\ \ Blog·5 min.](/content/blog/candidate-fraud-rise-persona-help/index.html)
\ \ Business document verification: What it is, why it’s important, and how it fits into your broader KYB strategy \ \ Business document verification is a vital part of the Know Your Business (KYB) process. Learn more about what it is, how it works, and how to choose a solution.\ \ Blog·8 min.](/content/blog/business-document-verification/index.html)
\ \ Announcing Persona’s $200M Series D \ \ We've raised $200M at a $2B valuation to build the verified identity layer for an agentic AI world. Learn what that means and what's next for Persona.\ \ Blog·8 min.](/content/blog/series-d/index.html)

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